Born in 1958 in Curitiba, Parana, son of an entrepreneur family, mother from Santa Catarina and father from Minas Gerais, he was raised in Los Angeles, California, USA, from five to fifteen years old, then he was literate again in Petropolis, Rio de Janeiro. After that, he spent two years in his family ‘s farm in Xapuri, Acre, where he got a Mercedes-Benz truck from his father. Joe drove his truck through all Brazil, in particular through the Mid-West, while he was trying to figure out his life talent.


In 1979, Sao Paulo, with a sharp entrepreneur aspiration, he started his career in one of the fashion brand leaders of Brazil, Ellus. Over fourteen years, he rose from salesman to business partner and second in charge of the company. His responsibilities altered from sales to communication, product and brand licensing, distribution channels establishment, through a new franchising systems, and also being engaged in the internationalization of the brand in the Americas. Ellus is the main brand of the holding Inbrands, market leader in the consolidation and management of fashion and lifestyle brands in Brazil, with revenues of more then R$ 1 billion in 2013. During this period of time, Joe earned a degree of Business Administration and found Incorp in 1987, to develop his own projects.


He also performed, innovating in the Information and Communication Technology –ICT sector, for more then a decade. He focused on telecommunications and Internet, having conceived and operated the second largest long distance services operator in Brazil, after Embratel. He achieved a fusion and two acquisitions and then sold the operation at the end of the process.


In the year of 2000, Joe Lago earned the Entrepreneur of the Year price, given by ABRAFORTE and the Intel 2000 price for one of the best ICT projects in Latin America.


More then a decade passed by, Joe continued conceptualizing, developing and structuring projects in the infrastructure sector with emphasis in the background area of airports and ports, besides real estate projects.


Nowadays, his experience, knowledge and relationship network, enable the assembling of high level teams capable of developing and implementing innovative concepts, and generating intelligent and profitable business solutions. 

© 2015 by Incorp Participações e Empreendimentos Ltda.

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